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CHEERS. NICE TO MEET YOU.
LAUNCH NEW BRANDS.
SEND CATEGORY LEADERS HIGHER. DRIVE LEGACY BRANDS.
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Meet Vince Berry - a proven, strategic champion of wine brands, big and small. With decades of experience, Vince has literally done it all. From his younger days as a Brand Manager at Constellation, to his more recent time as a senior vice president overseeing entire portfolios, Vince has shown time and time again that he's a strategic leader who drives meaningful results across a wide variety of challenges common to the wine and spirits industry.
HAHN FAMILY WINES
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Long known for its pioneering approach that wine-making that broke all the rules, the Hahn Family was known in inner circles for making some of the finest central California pinots noir. For nearly a decade, Vince has not only fended off young new competitors in the Santa Lucia Highlands, but also launch new brands like Smith & Hook, the Hahn Appellation Series, and plenty in between.
• New brand launches
• New product packaging (fueled by top notch design and data-driven customer research)
• Developing and launching DTC programs
• Creating and driving Distributor partnership programs
• On-premise programs
• ???
SMITH & HOOK - PRODUCT LAUNCH
HAHN SLH - PRINT
HAHN SLH - SEASONAL DIGITAL
NEW PRODUCT PACKAGING EXPLORATION
ARTESA CELLARS​
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Telling the unique story of the Carneros region to set Artesa Cellars apart from other Sonoma wineries. The broad appeal of Artesa Cellars' wines lent itself to a broad approach to telling a consistent story. Wine aficionados and beer drinkers alike were all spoken to in their own terms, where they consumed their media. CW
ARTESA CELLARS - PRINT ADVERTISING
TRES AGAVES
Insert the Tres Agaves case study here.
HOGUE CELLARS​
Consumer advertising won't sell a thing without proper distribution. We understand the distributor network, challenges and opportunities as well as anyone. This allows us to bring the same creative thinking to all business challenges, not just consumer facing ones.
FROM NEW GAME LAUNCHES TO EXPERIENTIAL, DID IT ALL FOR ARISTOCRAT.
We re-imagined every aspect of the brand — from integrating corporate acquisitions to connecting a broad spectrum of hundreds of titles, dozens of hardware platforms, enterprise software and multiple jackpot brands. Keeping everything aligned and elegant is
one of the things we do best.
Welcome
G2E EXPERIENTIAL
HUMAN EXPRESSION
BRANDING TOOL KIT
LETTERHEAD
BUSINESS CARD
ENVELOPE
NEW HIRE KIT
ENCOURAGING 50+
TO ENJOY HEALTHY SUNSWEET FRUIT.
No one makes fun of #1. There’s a stigma attached to the mighty prune. But can you name a fruit that makes your whole body feel in harmony? Say hello to Sunsweet Amaz!n Prunes. Using network TV, social media influencers, online engagement, the latest and greatest recipe trends and of course all things digital, we’ve kept Sunsweet the category leader for more than a quarter of their incredible 100-year life.
FREE!RDS
WORLD BURRITO HAS
AN APPETITE
Through a series of management changes, the original “not normal” mission to create kick-ass burritos tailored to every guest had gotten lost. Before they could scale, they had to get back to getting it right. Our role was to position them for growth by redefining their brand identity to bring them back to their rock & roll roots and celebrating their independent spirit.
POINT OF SALE
TABLE TOPS
DRINK STATION
COUNTER CARDS
TOGO BAG
CUPS
SELLING TEQUILA
IS ANYTHING
BUT RELAXING
Taking consumers on a trip to better margaritas is driving 60% growth. Yes, 60% growth.
Piercing
Contact
WE BUILT AN AIRLINE...
WELL NOT ALL BY OURSELVES. BUT WE DID HELP ALLEGIANT AIR INCREASE REVENUE 10%.
With expanding routes and increasing competition, ultra low-cost carrier Allegiant needed to create travel desire and quickly pivot to the ever-shifting dynamics of 120+ markets vs. heavyweight Southwest Airlines and scrappy regional competitors.
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